As we Celebrate Black History Month, we are highlighting Clubhouse Member Jalen Collier, who partnered with a designer from PopSockets to create a PopGrip!
He was inspired by black women's hair and wanted to convey the power that hair has. He chose an afro because it is a natural hair style and they wanted to something to resonate with the buyer.
Jalen's PopGrip, "Crown", will be sold in stores nationally (& online) at Best Buy and at PopSockets. We hope to continue celebrating black creators in the marketplace and help support voices that need to be heard.
We are so proud of Jalen! Learn more about the teen-designed PopGrips below and meet all of the designers!
For the first time, teens from Best Buy’s community programs will see products they designed on store shelves thanks to a partnership between Best Buy and PopSockets.
Four up-and-coming artists from Best Buy’s Teen Tech Center network were paired with designers at PopSockets who served as mentors throughout the process. The students created their own PopGrips, small, round attachments that connect to the backs of phones and tablets to help users hold and prop up their devices.
The teen-designed PopGrips will be sold as a part of Best Buy’s Black History Month campaign. Teens were commissioned and compensated through PopSockets’ standard procedures for freelance designers, giving teens a chance to follow along on the journey from ideation to the hands of customers.
Half of the sales from each design will be donated to the Best Buy Foundation and reinvested into Best Buy Teen Tech Centers. Teen Tech Centers are safe, afterschool learning sites where teens have access to the latest technology, the guidance of experienced mentors and opportunities to apply their skills through hands-on experiences like the PopSockets partnership.
PopSockets, Best Buy’s Social Impact team and our Black Employee Resource Group collaborated on the program as part of a broader Black History Month campaign. It’s meant to celebrate and encourage young artists while also underscoring the critical need for opportunity and change in an industry where only 3% of designers are Black.
This builds upon a long history of partnership between PopSockets and Best Buy Teen Tech Centers. Watch the video to meet the teens and learn more about this historic moment.